Selling Yourself During a Job Search
April 8, 2016
Ever heard the phrase, “It all goes back to the sales department?” While we may not want to admit it, this saying is true. Look at the care we provide at Brookdale, which is tied to how well we “sell” our philosophy to caregivers, or how well we “educate” our residents on the benefits they have in our communities. It all goes back to “selling” our messages and getting “buy in” from our associates and residents.
This idea applies to your job search too. You’ve got to sell yourself. We know it can be difficult, especially if you are a humble person. But to land a good job you’ve got to have a good sales pitch, marketing plan and close the deal. So, how do you do it? Here are 5 ways to get you started on selling yourself to a potential employer:
- Know Your Top 10 – Identify and be ready to present and discuss your top 10 accomplishments. No, this doesn’t mean you are bragging, it means you’re conveying the facts and showing a potential employer what you’ve done and why they might want to hire you. Reference our power words post to help trigger your thoughts on what things have you done to make a difference.
- Find the Core – Think about the core reason why companies are hiring. They have a need. There is a gap or a problem that they need fixed. So figure out how you can help them fix it. They’ll be impressed with the information you’ve gathered on the company, your ability to identify their areas of need and the solutions you have come up with. Do you have examples of times when you have came up with other fixes for company problems? Work these into the conversation and you’ll be amazed at the positive reaction you get.
- Stick to Specifics – Try not to generalize. Go back to number one on this list and use those accomplishments to expand on your work style and ethic. You have skills! The way you acquired them is through experiences and decisions. Put them into words. Anyone can say they are a team player. A great salesperson (and that’s what you need to be during your job search) will give specific examples of how they were a team player.
- Get Creative – Your projects, experiences and work characteristics aren’t the only things on display at your job. Do you have skills or a philosophy that matches the company outside of your career? Maybe you’re a leader or participate in your neighborhood association, or are active in an outdoor club that does charity work. Perhaps you coach your son’s baseball team. You use skills and problem solving methods in these groups too. Don’t be afraid to use those examples to sell yourself to a hiring manager.
- Know Your Sales Material – You don’t want to be caught off-guard or seem a little fuzzy on anything you’ve submitted during your job search. Know your sales materials, which include your resume, cover letter, or reference. Make sure you know them backwards and forwards. Turn all of these things into talking points about actions you’ve taken or philosophies you hold that match the company brand. Consistency and authenticity are important. That last thing you want is to appear unorganized or, even worse, disingenuous.
Marketing or selling yourself pays off in numerous ways. You’ll establish your own personal brand and prioritize your skills, accomplishments and goals. Take time to research yourself and you’ll gain more confidence in applying for jobs that may seem out of your comfort zone, but that find yourself attracted to.Share this:
4 Ways to Spring Clean Your Job Search
March 22, 2016
Spring has sprung! It’s a time for renewal and replenishment. Why not fold some of those practices into your job search. Here are a few tips to get you started:
- Organize Your Efforts. Create containers in your mind– you got it, compartmentalize. Think about where you are going to put those containers in the closet of your mind. Think through what you’ve tried, what you have wanted to do but haven’t got to. Categorize your efforts based on the value they’ve brought to your search. Did the large networking luncheons bring you leads? Were the one-on-one meetings more fruitful? Which recruiters really worked for you? What recruiters are left on your list to explore? Rate your containers. The ones that weren’t as helpful go in the container that is put toward the back. Spend your time on the efforts you’ve not had time for, have wanted to get to, and the ones that were helpful.
- Clean Up Your Resume. Start with a complete review of your most up-to-date resume. Do you have power words in it? If not, we have a list to get you started. Are your accomplishments and experiences up to date? Simplify it. Think back over your search, where have you been applying and what were the places that really inspired you. Try rearranging your resume and targeting different areas of interest. You may end up with a few versions that are more specific to your search. It just might be the ticket to grabbing the interest of the next HR director that gets your across their desk.
- Make Room for the New. Revitalize your network. Do you have the very best references to point to? Go through your contacts, decide who needs to be purged and identify those you have forgotten about. Start a list of the people you need to reach out to. Do a search for new networking groups. Get that calendar ready and start making some appointments, phone calls or just reconnect on-line.
- Look In the Mirror. Do you need some cleaning up? Tighten up your style for the kind of job you are looking for. Are you in a creative industry? Add something to your look that inspires you. Are you in a professional office environment? Check out that haircut. Clean out your closet, take stock of any needs you have in your wardrobe. Freshly press anything that needs it and shine up those shoes. You’ll be ready for that spur of the moment meeting, networking event, or interview. Take a look at yourself; make the updates/changes you need and take care of business.