Ever heard the phrase, “It all goes back to the sales department?” While we may not want to admit it, this saying is true. Look at the care we provide at Brookdale, which is tied to how well we “sell” our philosophy to caregivers, or how well we “educate” our residents on the benefits they have in our communities. It all goes back to “selling” our messages and getting “buy in” from our associates and residents.
This idea applies to your job search too. You’ve got to sell yourself. We know it can be difficult, especially if you are a humble person. But to land a good job you’ve got to have a good sales pitch, marketing plan and close the deal. So, how do you do it? Here are 5 ways to get you started on selling yourself to a potential employer:
Know Your Top 10 – Identify and be ready to present and discuss your top 10 accomplishments. No, this doesn’t mean you are bragging, it means you’re conveying the facts and showing a potential employer what you’ve done and why they might want to hire you. Reference our power words post to help trigger your thoughts on what things have you done to make a difference.
Find the Core – Think about the core reason why companies are hiring. They have a need. There is a gap or a problem that they need fixed. So figure out how you can help them fix it. They’ll be impressed with the information you’ve gathered on the company, your ability to identify their areas of need and the solutions you have come up with. Do you have examples of times when you have came up with other fixes for company problems? Work these into the conversation and you’ll be amazed at the positive reaction you get.
Stick to Specifics – Try not to generalize. Go back to number one on this list and use those accomplishments to expand on your work style and ethic. You have skills! The way you acquired them is through experiences and decisions. Put them into words. Anyone can say they are a team player. A great salesperson (and that’s what you need to be during your job search) will give specific examples of how they were a team player.
Get Creative – Your projects, experiences and work characteristics aren’t the only things on display at your job. Do you have skills or a philosophy that matches the company outside of your career? Maybe you’re a leader or participate in your neighborhood association, or are active in an outdoor club that does charity work. Perhaps you coach your son’s baseball team. You use skills and problem solving methods in these groups too. Don’t be afraid to use those examples to sell yourself to a hiring manager.
Know Your Sales Material – You don’t want to be caught off-guard or seem a little fuzzy on anything you’ve submitted during your job search. Know your sales materials, which include your resume, cover letter, or reference. Make sure you know them backwards and forwards. Turn all of these things into talking points about actions you’ve taken or philosophies you hold that match the company brand. Consistency and authenticity are important. That last thing you want is to appear unorganized or, even worse, disingenuous.
Marketing or selling yourself pays off in numerous ways. You’ll establish your own personal brand and prioritize your skills, accomplishments and goals. Take time to research yourself and you’ll gain more confidence in applying for jobs that may seem out of your comfort zone, but that find yourself attracted to.Share this: